Shri Pashupati Kumar Paras, Honourable Union Minister, along with Shri Prahlad Singh Patel, Honourable Minister of State, Ministry of Food Processing Industries (MoFPI) launched “Dilli Bakes Brand - Whole Wheat Milk Rusk,” developed by Nafed and CSL with the support of MoFPI under the PM FME scheme, on October 29, 2021 in New Delhi.
This launch is the first of many brands and products to be produced under the Pradhan Mantri Formalisation of Micro Food Processing Enterprise (PM FME) Scheme by Nafed. CSL is Nafed’s Strategic Partner and is supporting the project for product development, training, branding and marketing as the Project Implementation Partner.
The PM FME scheme aims to organise and upgrade Micro Food Processing Enterprises (MFPEs) in the country. The scheme has adopted the One District One Product (ODOP) approach and is an integral part of Prime Minister Shri Narendra Modi’s vision of giving a push to India’s local food manufacturing.
The ‘Dilli Bakes’ brand has been specially developed considering that the name represents bakery items of Delhi District. Dilli Bakes ‘Whole Wheat Milk Rusk’ has been manufactured following all latest industry standards and after extensive market research. The recipe has been developed by award-winning chefs and extensive training has been provided to MFPEs. Ingredients such as whole wheat, milk, jaggery, butter have been used keeping in mind healthiness and special emphasis has been put towards quality control through regular lab testing.
Dilli Bakes’ Whole Wheat Milk Rusk will be available at all Nafed Stores as well as on various online platforms and retail outlets at an affordable price.