Shri Pashupati Kumar Paras, Honourable Union Minister, Ministry of Food Processing Industries (MoFPI) launched the One District, One Product (ODOP) brand “Makhana King” developed by NAFED on January 03, 2022 in Patna Bihar. Two Makhana products i.e. Plain Makhana and Chatpata Makhana were introduced under the brand which received excellent feedback from the guests.

Makhana King was the second ODOP brand launched after Dilli Bakes, and will soon be followed by other products and brands currently being developed under the Pradhan Mantri Formalisation of Micro Food Processing Enterprise (PM FME) Scheme by Nafed. CSL is Nafed’s Strategic Partner and is supporting the project for product development, training, branding and marketing as the Project Implementation Partner.

The PM FME scheme aims to organise and upgrade Micro Food Processing Enterprises (MFPEs) in the country. The scheme has adopted the One District One Product (ODOP) approach and is an integral part of Prime Minister Shri Narendra Modi’s vision of giving a push to India’s local food manufacturing.

To initiate this project the PM FME scheme has adopted the One District One Product (ODOP) approach which will also assist in expanding Prime Minister Shri Narendra Modi’s vision of encouraging India’s local food manufacturing sector. Consequently, the ultimate objective is to organise the micro food enterprises while empowering them to compete with national-level market players and achieve Prime Minister Shri Narendra Modi Ji’s vision of an Aatmanirbhar Bharat.

The ‘Makhana King’ brand has been specially developed considering that the name represents the high quality of Makhana produced in Darbhanga, Bihar. Makhana King products been manufactured following all latest industry standards and after extensive market research. The recipe has been developed by award-winning chefs and extensive training has been provided to MFPEs. Ingredients such as olive oil and seal salt have been used keeping in mind healthiness and special emphasis has been put towards quality control through regular lab testing.

Makhana King is available in all NAFED stores and at www.nafedbazaar.com, as well as on various online platforms and retail outlets at an affordable price.